Google Search Ads (In English)
The purpose of the training is to give entrepreneurs and marketers the knowledge to create a simple and effective Google Search campaign, save money on advertising costs, measure results and increase the number of customers.
Description
You can spend hours, days and months optimizing your website to be an exemplary page in the eyes of Google and therefore the first in the search engine… However, the first page of Google’s answers always has… paid ads! How do you get your content there first without paying millions? The practical Google Search Ads course gives you the necessary tools.
Goal
The practical Google Search Ads course provides the necessary tools for entrepreneurs and marketers who want to advertise effectively on the Google search engine.
Who it is for
Entrepreneurs and marketers who want to advertise effectively on the Google search engine.
Prerequisites
Preferably having a Google Ads account and access to it to practically try everything out.
Programme
- Introduction – Definitions and Relationships (CTA, CPC, CPM, CTR, CPA, CPV, etc.)
- Development of campaign budget and price
- Keyword analysis and optimization
- Structure of Google Ads account, used ad extensions
- Creating advertising texts and testing them, each participant gets the basics of creating advertising texts and writes at least two advertising texts
- Creating and setting up a campaign – what options and options are available
- Interpreting analytics and measuring results
Skills you will gain
- Finds keywords to address the target group of the company’s products and services;
- Can analyze the performance of different keywords and can apply different types of keywords;
- Can handle the creation of advertising texts;
- Understands the logic of Google pricing and plans his campaign budget based on the goals;
- Sets up a Google Search advertising campaign;
- Can read advertising performance reports and make decisions based on them;
- Can avoid the most common beginner mistakes that throw money to the wind.
Certificate
At the end of the training, the training center issues a certificate to those who have completed the training. A certificate will be issued if at least 80% of each subject of the curriculum and other requirements arising from the training program have been completed.
Additional information
Price includes:
- certificate;
- study materials;
- a prepared workplace with the necessary hardware and software in the classroom. If necessary, we provide the participant in the online environment with remote access to the software required to participate in the training;
- consultation of the trainer on the topics learned by e-mail after the training.
- free retraining, if necessary, if you feel that some skill needs improvement or you had to interrupt the training for reasons beyond your control;
- free parking;
- hot drinks with cookies;
- lunch on each training day.
Price
Price on request
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Vajan seda oma tiimile
Aitame koostada päringu
This course last ran in March 2025. We do not know yet whether or when it will run again — that is why it is still here. Ask us if you are interested.
Sarnased koolitused, mis praegu toimuvad
Tell me when this course runs again
This course is not running at the moment. Leave your contact details and we will let you know when it, or a similar course, is back in the calendar.
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Otsid midagi muud?
Aitame leida sarnase koolituse või koostada tiimile eraldi pakkumise — vestle meiega.