Google Search Ads (In English)
You can spend hours, days and months optimizing your website to be an exemplary page in the eyes of Google and therefore the first in the search engine… However, the first page of Google’s answers always has… paid ads! How do you get your content there first without paying millions? The practical Google Search Ads course gives you the necessary tools.
Eesmärk
The practical Google Search Ads course provides the necessary tools for entrepreneurs and marketers who want to advertise effectively on the Google search engine.
Sihtgrupp
Entrepreneurs and marketers who want to advertise effectively on the Google search engine.
Osalemise eeldused
Preferably having a Google Ads account and access to it to practically try everything out.
Koolituse sisu
- Introduction – Definitions and Relationships (CTA, CPC, CPM, CTR, CPA, CPV, etc.)
- Development of campaign budget and price
- Keyword analysis and optimization
- Structure of Google Ads account, used ad extensions
- Creating advertising texts and testing them, each participant gets the basics of creating advertising texts and writes at least two advertising texts
- Creating and setting up a campaign – what options and options are available
- Interpreting analytics and measuring results
Õpiväljundid
- Finds keywords to address the target group of the company’s products and services;
- Can analyze the performance of different keywords and can apply different types of keywords;
- Can handle the creation of advertising texts;
- Understands the logic of Google pricing and plans his campaign budget based on the goals;
- Sets up a Google Search advertising campaign;
- Can read advertising performance reports and make decisions based on them;
- Can avoid the most common beginner mistakes that throw money to the wind.
At the end of the training, the training center issues a certificate to those who have completed the training. A certificate will be issued if at least 80% of each subject of the curriculum and other requirements arising from the training program have been completed.
Lisainfo
Price includes:
- certificate;
- study materials;
- a prepared workplace with the necessary hardware and software in the classroom. If necessary, we provide the participant in the online environment with remote access to the software required to participate in the training;
- consultation of the trainer on the topics learned by e-mail after the training.
In addition:
- free retraining, if necessary, if you feel that some skill needs improvement or you had to interrupt the training for reasons beyond your control;
- free parking;
- hot drinks with cookies;
- lunch on each training day.