Website optimization, sales promotion and strategies

For many products and services, a website is the most effective way to convey your message. How to do the right actions for the right people at the right place at the right time in a digital environment? Come learn it with us! In the training program, we review all steps from setting goals and target groups to carrying out activities and measuring their results. During the course, the participants will be given a lot of technical tricks, references to practical tools, basics and online resources, which will allow you to plan your activities effectively in the future and to be well visible in both social media and search engines. In addition, you will learn how to use Excel and its useful work techniques to make fewer manual movements, make your work much more automatic, make fewer mistakes and save time (and a whole lot of nerve cells). The training is practical and therefore it is especially suitable for those who already have a product or service or are about to develop one. In the course of practical exercises and discussions, we go through more difficult areas so that you can immediately see how what you have learned works in reality.

The training program is intended for everyone who comes into contact with website optimization, analysis and sales promotion. Especially for small businesses, marketing specialists, service providers and those who are responsible for the company’s visibility on social media.

Existence and access to a company account (FB page), advertising account (FB ad account) and Google Analytics account. Access the homepage header to add the code to set up the FB pixel. Ability to use Excel at a basic level (acquired during work or has completed a basic Excel course).

Training completion requirements: The achievement of learning outcomes will be assessed through independent practical work. At the end of the training, the training center issues a certificate or a document of participation to those who have completed the training. A certificate will be issued if the participant has completed at least 80% of the training curriculum and met other requirements specified in the training plan (e.g., exam, assessment, practical work, etc.). A document of participation will be issued to individuals who have attended the supplementary training or if the achievement of learning outcomes was not assessed during the training, or if the individual did not achieve all the required learning outcomes to complete the curriculum.