Make better marketing decisions with Google Analytics 4
The purpose of the training is to teach how to use the Google Analytics tool and thereby help make smarter marketing decisions. With the help of Google Analytics, the participant’s skills can be used to find answers to questions based on the statistics of his website: which channel brings the most sales, which people and with which devices visit my page, which are the most popular subpages on the web, with which keywords my page appears, etc.
Kirjeldus
In this training, participants will learn how to make Google Analytics their best advisor, focusing on the new Google Analytics 4 version. The course covers various settings, filters, and tools to analyze data efficiently and effectively.
Eesmärk
Learn how to evaluate marketing results, review website performance, and analyze campaign effectiveness using Google Analytics. Understand the differences between Universal Analytics (UA) and Google Analytics 4.
Sihtgrupp
Entrepreneurs, marketers, content creators, and anyone involved in marketing activities who wants to improve advertising effectiveness on Google and social media platforms.
Programm
Basic concepts and navigation in Google Analytics, settings and filters for detailed information, goal setting, integration with other tools, link tagging for traffic analysis, campaign/channel analysis, page usability analysis, user segmentation, creating target groups for remarketing, setting up Google Analytics 4, and key reports.
Omandatavad oskused
Participants will learn terminology like Bounce rate, CPC, Conversion rate, set up website activity measurements, create target groups for advertising, interpret Google Analytics settings, prepare campaign reports, and identify areas for website improvement.
Tunnistus
Certificate issued upon completion of the training, subject to meeting minimum requirements.
Eeldused
Participants should have a Google Analytics account with access rights to make immediate changes during the training.
Lisainfo
Price includes a prepared workplace, study materials, trainer consultation via email, free retraining if needed, free parking, refreshments, and lunch on training days.
Investeering
Hind kokkuleppel
✨
Vajan seda oma tiimile
Aitame koostada päringu
✨
See koolitus hetkel ei toimu
Küsi lisainfot. Aitame leida sarnase koolituse või panna sinu soovi kirja.