Arvutiõpe, IT koolitus Kodulehe koolitus

Make better marketing decisions with Google Analytics 4

The purpose of the training is to teach how to use the Google Analytics tool and thereby help make smarter marketing decisions. With the help of Google Analytics, the participant’s skills can be used to find answers to questions based on the statistics of his website: which channel brings the most sales, which people and with which devices visit my page, which are the most popular subpages on the web, with which keywords my page appears, etc.

Description

In this training, participants will learn how to make Google Analytics their best advisor, focusing on the new Google Analytics 4 version. The course covers various settings, filters, and tools to analyze data efficiently and effectively.

Goal

Learn how to evaluate marketing results, review website performance, and analyze campaign effectiveness using Google Analytics. Understand the differences between Universal Analytics (UA) and Google Analytics 4.

Who it is for

Entrepreneurs, marketers, content creators, and anyone involved in marketing activities who wants to improve advertising effectiveness on Google and social media platforms.

Prerequisites

Participants should have a Google Analytics account with access rights to make immediate changes during the training.

Programme

Basic concepts and navigation in Google Analytics, settings and filters for detailed information, goal setting, integration with other tools, link tagging for traffic analysis, campaign/channel analysis, page usability analysis, user segmentation, creating target groups for remarketing, setting up Google Analytics 4, and key reports.

Skills you will gain

Participants will learn terminology like Bounce rate, CPC, Conversion rate, set up website activity measurements, create target groups for advertising, interpret Google Analytics settings, prepare campaign reports, and identify areas for website improvement.

Certificate

Certificate issued upon completion of the training, subject to meeting minimum requirements.

Additional information

Price includes a prepared workplace, study materials, trainer consultation via email, free retraining if needed, free parking, refreshments, and lunch on training days.

Price

Price on request

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Organiser

Nordic Koolitus

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This course last ran in April 2025. We do not know yet whether or when it will run again — that is why it is still here. Ask us if you are interested.

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Data Analytics Program

The course enables participants to strengthen their ability to collect, analyse and clearly present data to support data-driven decision-making within organisations.

02.12 – 24.03 · Veebikoolitus · 257 ak. tundi